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News

We’re at a transformative moment in history – from an old world based on
extraction and exploitation to a new world we must create.

Editorial picks

A person takes a cellulose tray from a food dispenser machine.

From food retail to central kitchens: A closer look at cellulose as a food packaging material

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Carbon neutral, net-zero or carbon offsetting: What’s your business goal?

Carbon neutral, net-zero or carbon offsetting: What’s your business goal?

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Biodegradable

Why don’t we use the term ‘biodegradable’?

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Close-up of moving wavy water surface.

Factsheet: Aqueous lining, a water-based coating

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All travel stories

A person takes a cellulose tray from a food dispenser machine.

From food retail to central kitchens: A closer look at cellulose as a food packaging material

Demand for alternatives to plastic to-go trays is growing. Cellulose is emerging as a renewable, versatile option. But what is it, how are trays made, and why are businesses choosing them?

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Carbon neutral, net-zero or carbon offsetting: What’s your business goal?

Carbon neutral, net-zero or carbon offsetting: What’s your business goal?

Confused about the difference between carbon neutral, net-zero, and carbon offsetting? You’re not alone. This article breaks down these three common climate goals: what they mean, how they differ, and which one might best fit your business ambitions.

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Biodegradable

Why don’t we use the term ‘biodegradable’?

Many products are marketed as “biodegradable” – but what does that really mean? At Verive, we’ve made a conscious decision not to use the term in our product information or marketing. Here’s why we believe transparency matters more than vague promises.

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paper and cardboard at recycling plant

Can I dispose of my used food packaging in the paper recycling bin?

Across Europe, as much as 79,3% of all paper and cardboard brought to the market is collected and recycled. However, not all packaging that’s been in contact with food or drinks can go in the paper recycling bin. Michiel Adriaanse from the Royal Association of Dutch Paper and Cardboard Manufacturers (VNP) explains how it works.

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Considering reusables? Key insights from experts

Considering reusables? Here’s what experts in circularity want you to know

As EU regulations tighten around food packaging, talk about reusable systems is gaining momentum across the food and hospitality industry. But how feasible is reuse in practice – and what do businesses need to prepare for?

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Francsico Morcillo is Head of Sustainability at Bunzl Continental Europe

Packaging trends Horeca should watch from 2025: Reuse, regulation, and making real impact

What does food packaging look like in 2025? We spoke with Francisco Morcillo, Head of Sustainability at Bunzl Continental Europe, to explore the biggest sustainability trends transforming the sector. From reusables to digital tracking, here’s what’s shaping horeca (hotels, restaurants, catering) packaging right now.

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Green Claims directive aims to eliminate greenwashing

Ending greenwashing: the crucial role of legislation on green claims

Greenwashing is problematic for sustainability. The EU and other regions have proposed or implemented steps to outlaw greenwashing. What is the current status, and what does it mean for the use of ‘green claims’?

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Sky view of a dense pine forest.

Legislation explained: the Packaging & Packaging Waste Regulation (PPWR)

The EU Packaging & Packaging Waste Regulation (PPWR) impacts which food packaging is allowed and what’s not. In this article, we break down the key objectives, timeline, and rules outlined in the PPWR, so you know exactly what to expect and how to prepare.

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Lush bamboo forest—renewable resource used in Verive bamboo cups and cutlery.

Bamboo in food packaging: Benefits, challenges, and what you need to know

Bamboo has risen in popularity as a packaging and tableware material. Fast-growing, durable, and naturally renewable, it offers an alternative to traditional plastic products. But what makes bamboo so special, and what should we keep in mind when using it?

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Close-up of rPET bottles

What’s rPET and why do we use it for food packaging?

Factsheet: Everything you need to know about rPET (recycled PET) and its use in food packaging

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Francesco is the Business Development Manager at Bunzl Retail & Industry in Arnhem.

Why recycled PET (rPET) is gaining popularity among retailers and the hospitality industry

rPET is on the rise: many retailers and hospitality businesses are opting for recycled PET as their packaging material. It’s commonly used for to-go salads, smoothies, and freshly squeezed orange juice. But what makes rPET such a popular packaging material, and could it be the right choice for your business? We discussed this with Francesco Serreli from Bunzl Retail & Industry.

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Our bagasse products have no PFAS added

Why we don’t claim our products are PFAS-free

PFAS have been all over the news these past years. Across Europe, there is an ever-increasing range of recommendations and legislation regarding the safe use of PFAS in food packaging and cookware. Why we can’t claim our products are PFAS-free, but can claim no PFAS is added? Read on to discover.

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A Verive Talk with Caroli Buitenhuis

A Verive Talk with bioplastics expert Caroli Buitenhuis

In our first edition of Verive Talk Shorts, we visited Green Serendipity, a bioplastics hub in Amsterdam, to talk to bioplastics and circular packaging expert Caroli Buitenhuis.

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The SUP Directive in the NL

SUP Directive update for the Netherlands: Changes from 2026

Are you based in the Netherlands? In mid-December 2024, the government announced key updates regarding the Single-Use Plastics Directive (SUPD), reinforcing the focus on ‘reusable as standard.’ Here’s a summary of the changes you need to know.

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Our work

We work with customers spanning multiple sectors, including healthcare, leisure, foodservice,
hospitality and retail. Take a closer look at some of our current projects.
A chef at Magnushof carefully stirs the sauce.

Magnushof’s journey to sustainability through meal packaging

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Bar at Zwollefonds serving beverages in Verive PP reusable cold drink cups.

Clean canals in Zwolle with Verive 360’s reusable cup system

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Verive paper to-go cups available at Kiosk locations across Dutch NS train stations.

NS Stations’ continuous journey to sustainable packaging

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All case studies
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