About this article
My magic? I take the guesswork out of choosing the right products and sustainability solutions for your unique catering and hospitality business needs.
05 Jan 2024
6 min
Lauren Mooney
Hello to your new guide, hello Verive Wizard
Hi there, I’m the Verive Wizard, and I’m here to help guide you through this sustainability journey. No, I’m not Santa with a green hat. In fact, the only thing we share in common is that we come from vulnerable habitats in the face of climate change. He’s from the Artic; myself, from the European old-growth forest.
You see, once upon a time, I grew up in a forest with tall trees and thick bark. But that was long ago. Sometime in my early years, people came in with loud machines and cut it all down. It created all kinds of issues for my community – local flooding, erosion, loss of biodiversity, and even hotter temperatures. That’s how I was first affected by human environmental stewardship. And it’s not just me. My friends the birds, the fish, and the turtles – they’ve also been impacted by certain plastics and the improper disposal of all kinds of waste.
That’s why, like many humans nowadays, I did not want to sit idly by. I decided to work towards positive change. I’ve committed my life to helping humans make that sustainable transition. Then when COVID-19 hit, many people the world over had to switch to takeaways and delivery. There are brilliant ways to source and dispose of single-use takeaway packaging, but a lot of the time, people just don’t know what needs doing.
On the other hand, businesses have to offer hygienic alternatives to plastics given the EU’s single-use -plastic ban. That’s when I teamed up with Verive to help those in need of food packaging choose the most-suited, sustainable options for their needs. I’m here to show you that transitioning to compostable bamboo containers or sturdy paper straws, ones that don’t go soggy, is simple, accessible, and affordable. And we don’t just offer compostables because sometimes recyclables and reusables are the best options.
Making your sustainability resolutions a reality
In 2024, sustainability is no longer a trend – it’s an essential part of how we do business. And I, as the Verive Wizard, am on a mission to help you reach your sustainability resolutions and reduce your business’s carbon footprint. All without compromising on the quality that your customers love. After all, packaging matters, especially in the food industry, where presentation is key, as we eat with our eyes.
My magic? I take the guesswork out of choosing the right packaging products and right sustainability solutions for your unique business needs. I’m here to help you make sense of the latest plastics regulations, ensuring your business is always compliant and prepared for a more sustainable future. And I curate and share my sustainability knowledge so you too can learn.
Take the EU’s ongoing Single-Use Plastics (SUP) directives, for example. I have spent months, before and after its launch, understanding every detail, so I can guide you through each phase. With this deep knowledge, I’ll provide advice on compliance and prepare your business for the next phases. Before that, when selecting our range, I did extensive materials research into things like bagasse, bamboo, and PLA. That means that when new trends or regulations emerge, I’ll be here with transparent advice.
Get ready to future-proof your business
With each new phase of the EU SUP ban rolling out, businesses are continually adapting. Let me help you stay ahead by providing the best sustainable packaging solutions that meet both your operational needs and regulatory requirements. And remember, I’m a magical being who never sleeps – I’m always available, no matter the time zone, to assist you in making the best choices.
What have you got to lose?
Let’s get started today with my handy Verive Wizard questionnaire!
