What is greenwashing and why is it bad news for sustainability?
Companies often make claims that can boost their appeal to sustainability-conscious customers. But when these claims are incorrect, it has consequences – for consumers, for businesses and for the planet.
Why ‘biodegradable’ is a misleading term, and what to look for instead
Biodegradable products might sound like a sustainable choice – but the truth behind the buzzword is more complex.
Why we don't use the term "biodegradable"
Many brands claim their products are ‘biodegradable’ – but what does that really mean? Here’s why it may not be the one-size fits-all solution we are told it is, and the information we share instead.
Why we don’t use the term ‘plastic-free’
Products labelled ‘plastic-free’ are often considered more sustainable. But what does ‘plastic-free’ really mean – and is it the most environmentally-friendly choice?
